Norwest has hired ex-Salesforce sales guru David Rudnitsky to be its third operating executive. The hire is part of the firm's recent expansion of its portfolio services team for its founders. Here's why more VC firms may be doubling down on these roles during the market downturn. "We try to be an invited guest in the companies," he said of his work with his first four Norwest portfolio companies. For Norwest, its portfolio services team was launched 13 years ago by partner Katie Belding, who has been at the firm for over two decades.

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Persons: Norwest, David Rudnitsky, Rudnitsky, he's, Marc Benioff, I've, It's, Andreessen Horowitz, Kleiner Perkins, Katie Belding, Belding, Lisa Ames, Renée Cohen Organizations: Norwest Venture Partners, Oracle, Netscape, Salesforce